Mitsubishi Making a Comeback in USA Marketplace
Mitsubishi is barely recognized as a brand in the US. It is in the process of trying to change that by making a big noise with a new introduction.
The unveiling will be at the New York auto show. The big news is that it is not just one new model but several new models. Mitsubishi announced three new models and said it would be increasing the marketing budget to support these new models. And it hinted at a couple more models.
Mitsubishi only sold 57,790 new vehicles in the US last year according to Autodata. This is dowwn from the previous year. Mitsubishi has its work cut out for it but has already started the journey back. Read more…
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Source: Automotive News