What age group is buying cars… I wonder
A study was done by the University of Michigan and it found that the older generation is the most likely to purchase a new car. Certainly there are reasons for that which the study points out. It seems to me that is the group that would have less concern with daily living expenses.
I think this study holds true. There seems to be a lot of advertising for the kind of vehicles that age group would buy. The study can be found in the link below.
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Source: Automotive Articles